Zetly: Advancing Fan Engagement and the Sports Economy with NFTs

This post is a guest contribution from Zetly’s All-in-One Sports Fan Engagement NFT Platform. Stay up to date with Zetly and get insights into your pre sale.

O digital revolution is reaching ever newer areas of our lives, and one of the newest and most promising applications of blockchain technology are tokens or NFT. Zetly’s platform, using this innovative technology, is introducing a model that could revolutionize both fan engagement and the sports economy, especially in the CEE region.

A brief introduction to NFTs in sports

NFTs, or tokens, are digital certificates ownership of unique items or experiences that can be bought, sold or traded on blockchain-based platforms. In sports, these digital assets can include everything from recordings of key match moments, to player cards, to access to exclusive content and events.

Designing the NFT Economy on the Zetly Platform

The launch of Zetly is tied to a precisely planned strategy for the launch of NFT collections, which includes SPORTS partnerships. The main steps of this strategy are:

1. Launch of platform with free collections: Collections like “Olympic Moments” and “Basketball Legends,” for example, are offered early on to attract fans and build initial engagement. These free NFTs are available to first-time users, which encourages registration and active engagement with the platform.
2. First charges paid: After building a user base, Zetly is introducing paid collectibles, which include limited edition player cards and unique game moments. These collections have a higher collector’s value and are available in fewer copies.
3. Collection launch cycle: In the initial phase, collections are released monthly to maintain interest. Over time, as the platform gains more users, new collections will be released more frequently to maintain momentum and interest.
4. Monetization strategy: In the initial phase, Zetly focuses on building a user base by offering free NFTs and using a freemium model. In a later phase, monetization elements are introduced, which include limited edition sales, auctions, and premium events.

The impact of NFTs on fan engagement and the sports economy

The use of NFTs brings many benefits that are changing the face of sports:

• Fan engagement: NFTs allow fans to engage more deeply by offering not only collectibles but also participation in unique events and experiences.
• Generating revenue for clubs and federations: NFTs open up new revenue channels for sports organizations through the sale of digital collectibles and exclusive experiences.
• Increasing marketing value: Clubs can increase their marketing value by offering new and attractive forms of promotion to sponsors and partners.
• A new dimension of experience for fans: NFTs enable deeper, more personal relationships between fans and their favorite teams or players.

Conclusion

Through innovative use of NFTs, Zetly is leading a revolution in sports fan engagement. Every fan, regardless of location, now has the opportunity to be a part of this change. We encourage you to pre-register and stake your ZET presale token on zetly.io to be a part of the future of sports today.

Watch: Micropayments, NFTs, and Solving Digital Marketing Problems with Luke Rohenaz

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