NFTs
Ubisoft still trying to promote NFTs in 2024
Before announcing Champions Tactics in June 2023, Ubisoft had already ventured into the NFT space, releasing a set of Assassin’s Creed NFTs created by Integral Reality Labs and integrating Ubisoft Quartz, a platform for buying and selling NFTs, into Tom Clancy’s Ghost Recon Breakpoint.
Despite the studio’s best attempts to defend the idea by saying that Gamers still don’t understand NFTsThe community’s stance has been pretty much unanimous, with the overwhelming majority of players hating everything Web3 related and seeing NFTs as nothing more than an attempt to capitalize on a shady trend to get an extra dollar or two out of players.
The overabundance of NFT-related scams that have plagued the internet in 2021-2022 has also contributed to skepticism, with many now seeing buzzwords like “NFT,” “blockchain,” and “Web3” as red flags, warning them to stay away from such projects. Whether Ubisoft’s renewed push for NFTs in its games will succeed thanks to a small minority of crypto enthusiasts or end up as a massive failure, both financially and reputationally, remains to be seen.