NFTs
Telefonica gives NFTs a dose of caffeine
Telefônica launched non-fungible tokens (NFTs) back in the spotlightexpanding its market for digital identifiers with two offerings that it says could revolutionize the coffee industry in Latin America.
The Green and Carbon lines employ blockchain technology to adapt coffee production based on weather conditions and connect buyers with sellers.
There are ten different NFTs available across the two tracks, granting “rights to virtual agricultural assets and sustainable projects.” Telefónica said this will help address challenges including “limited access to resources” and the need for more environmentally friendly techniques.
Telefónica explained that the tokens will allow investors to support specific projects in “renewable energy, sustainable agriculture and water conservation” to boost environmentally friendly coffee production methods.
“Each NFT purchased is not only an investment, but also a commitment to a sustainable future and the preservation of the environment.”
Telefonica metaverse director Yaiza Rubio said the expanded range would help establish its project as a “meeting point for those interested in the Web3 environment” along with those “who are not as familiar with these technologies.”
The company noted that its latest moves strengthen its “offering for users interested in acquiring these unique blockchain-based digital assets.”