New version of popular food-themed NFT collection set to support traditional restaurants and catering businesses in Italy

The NFT launch that was originally announced in 2022 as a way to support the growing Welly restaurant franchise in Europe has just received an incredible makeover.

Welly Friends NFT Collection Updated by SHIB: What’s New?

SHIBa unique decentralized finance (DeFi) cryptocurrency conglomerate, today announced the update of the Welly Friends NFT Collection, a series of innovative NFTs supporting a popular restaurant and catering business in Italy.

While preparing a new release, the creators of the Welly Friends NFT meticulously elevated each profile photo in the collection, adding rich details that speak for themselves in the smallest size, replacing 3D renderings with handcrafted art. As a result, Welly World’s story reveals new narratives about each character.

Shiba Inu’s pseudonymous lead developer Shytoshi Kusama highlights the unusual “real world” value of the new NFT collection:

Welly is an innovative approach to uniting food-based blockchain innovation with NFT art and creativity. The Welly Friends NFT Collection promises to be a unique and engaging way to interact with NFTs that also partners with a real physical company that is one of Italy’s most interesting food brands

According to the team’s statement, the collection’s creators bring a wealth of experience, having collaborated with digital heavyweights such as Pixar and Supercell.

SHIB Army supports local food brand in Italy

As previously covered by U.Today, the collaboration between the SHIB team, the SHIB military community and Welly restaurants has already reached several milestones.

Welly was born from the idea of ​​bringing blockchain concepts to a real-world food franchise for individuals looking to try something new, innovative, healthy and tasty, after initially opening as a restaurant in Naples, Italy in 2021.

Designed by award-winning digital art studio Masquespacio and following rebranding and partnership with SHIB, Welly is now a point of interest in Naples for locals and tourists from around the world.

With an extensive menu filled with exclusive recipes from renowned young chef Flynn McGarry, Welly aims to deliver high-quality meals to the world of fast food.

About the author

Blockchain analyst and writer with a scientific background. More than 6 years in IT analysis, more than 3 years in blockchain.

He worked on independent analyzes and also on start-ups (Swap.online, Monoreto, Attic Lab, etc.)

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