NFTs
Paris Match immortalizes its iconic photos as NFTs
4:30 pm ▪ 3 min reading ▪ by Fenelon L.
Prestigious French magazine Paris Match celebrates its 75th anniversary by continuing its exploration of the crypto world and auctioning 75 iconic photos in the form of NFTs on the Ethereum blockchain, accompanied by signed and numbered physical prints.
Paris Match enters the crypto era with buzzy NFT auction
Pioneer of French photojournalism 75 years ago, Paris game perpetuates its rich heritage by transforming a careful selection of 75 iconic archival photos into NFTs.
This history auctionOpen from today, it allows enthusiasts and collectors to acquire a digital piece of history, immortalized forever on the Ethereum Blockchain.
Among the treasures on offer are legendary images capturing the Rolling Stones, Jack Nicholson, Orson Welles and John Travolta, as well as historical moments such as the fall of the Berlin Wall, scenes of life in Harlem or the Tour de France. A true journey into the heart of history and popular culture.
For this major event, Paris Match partners with Focus Bloc, a platform specialized in photographic NFTs, and SuperRare, the prestigious NFT marketplace, creating a perfect synergy between photographic experience and blockchain innovation.
The auction begins today with affordable opening bids of 0.3 ETH, approximately $1,062, thus democratizing access to these heritage treasures.
A successful symbiosis between tradition and modernity
Each photo will not only be available in an NFT version on Ethereum, but will also be accompanied by a numbered and signed physical print. A unique opportunity for traditional collectors to combine their passions for the tangible and the virtual.
Emmanuel Daien, founder of Focus Bloc, had already supervised a previous NFT sold by Paris Match in January 2023, then seeing a shared enthusiasm among photography lovers and crypto enthusiasts.
This time, the choice of auction format and the addition of a physical element to NFTs demonstrate the constant adaptation of Paris Match, eager to meet the expectations of its diverse audiences. A winning strategy that promises to delight both art lovers and technology enthusiasts.
In short, by immortalizing your photos in the form of NFTs on Ethereum, Paris Match resolutely embraces modernity while celebrating its rich photographic heritage. Today’s auction will mark a new and crucial step in the convergence between the world of photography and blockchain.
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Fenelon L.
Passionate about Bitcoin, I am exploring the paths of blockchain and cryptocurrencies and sharing them with the community. My joy is living in a world where private life and financial freedom are guarantees for everyone, and I am convinced that Bitcoin is the tool that can make this possible.
DISCLAIMER
The views, thoughts and opinions expressed in this article belong solely to the author and should not be considered investment advice. Do your own research before making any investment decisions.