NFTs
OKX and Manchester City announce ‘Blue Moon’ NFTs
Called ‘Blue Moon’, the new NFT offering was designed by Charli Cohen, who was inspired by the very song that is played before every home game and serves as an anthem for Manchester City fans.
The cooperation between OKX and Manchester City has now resulted in a new NFT offering with the launch of the second ‘Invisible City Shirts’ design.
The campaign features redesigned commemorative football shirts that can be minted as digital collectibles (NFTs) that can be minted by fans looking to redeem exclusive prizes.
Each minted collectible will randomly receive a rarity level – Classic, Rare or Ultra Rare. Depending on the rarity of the digital collectible, fans will have the chance to win exclusive prizes, including a limited edition physical version of the specially designed football shirt and tickets to Manchester City games.
Called ‘Blue Moon’, the new NFT offering was designed by Charli Cohen, who was inspired by the very song that is played before every home game and serves as an anthem for Manchester City fans. The shirt design illustrates phases of the lunar cycle with a subtle touch of the OKX brand on the shoulders integrating the brand’s colors.
OKX has been sponsoring Manchester City since 2022
OKX is the official sleeve partner of Manchester City. The partnership began in March 2022, when OKX was appointed by City as “Official Cryptocurrency Exchange Partner of the Club”. The deal marked OKX’s first venture into the world of sports and entertainment. The sponsorship was extended in July 2022 when OKX became the club’s official training kit partner for the 2022/23 season.
In June 2023, OKX was named the Club’s Official Manga Partner in a new multi-year agreement. As part of the new agreement, OKX branding appears on the left sleeve of the men’s and women’s first team playing kits and will maintain its position on the left sleeve of the first team training kits, as well as appearing on other digital and physical media. club assets.
The partnership introduced the brand to millions of football fans around the world through Web3 experiences such as OKX Collective, and the recently launched ‘my fabric’ episodic campaign, featuring Manchester City’s OKX global brand ambassadors, Jack Grealish, Rúben Dias, Alex Greenwood and Ederson.
OKX partners with several of the world’s leading brands and athletes, including English Premier League champion Manchester City FC, McLaren Formula 1, Tribeca Festival, golfer Ian Poulter, Olympian Scotty James and F1 driver Daniel Ricciardo.