Norman Rockwell Museum Joins the NFT World

STOCKBRIDGE, Mass. — The world’s first Norman Rockwell NFTs will be available next week.

Norman Rockwell Museum Director and CEO Laurie Norton Moffatt said they are excited to introduce a new way to enjoy and collect the works of the famous American illustrator.

What do you need to know

• The Norman Rockwell Museum, in collaboration with the Norman Rockwell Family Agency and Iconic Moment, is releasing limited edition digital (NFT) and print versions of the artist’s creative process.
• The NFT collection is titled “Studio Sessions: The Norman Rockwell Collection,” and will feature eight limited editions
• The collection can be found on the website Iconic Moments Website
• The first NFT was created in 2014 and non-fungible tokens became popular in 2017

“We think this will be a crowd-pleaser because so many people are now collecting digital art and the whole world of NFTs,” Norton Moffatt said. “They’ll be showcasing works from the archive; things that have never been seen before from the Norman Rockwell Museum collection.”

NFT stands for non-fungible tokens. The limited digital images are assets based on blockchain technology, which Norton Moffatt describes as something that people can exclusively own.

“Your own internet vault,” she said. “Where only you have access to this particular work of art.”

Through a partnership between Norman Rockwell’s family, the museum, and digital art platform Iconic Moments, the Norman Rockwell NFT collection is titled “Studio Sessions: The Norman Rockwell Collection.” The first will feature images of Rockwell’s creation of his illustration titled “Waiting for the Art Editor.”

“I think of it as an autobiographical piece, because you can see in the image the contrast between the young artist and the more mature, older artist,” Norton Moffatt said. “We’re invited to think about Norman Rockwell, his experience as a young man when he brought his portfolio and his first sketch ideas to the art editor.

“And so as Norman Rockwell painted for 65 years and really kept his finger on the pulse of America and continued to paint the most extraordinary and iconic images, we can think of him in his older years here reflecting, ‘What was it like when I first visited the art editor and wondered how long would art editors continue to like my work?'”

Through limited-edition prints and digital collectibles, Norton Moffat said Norman Rockwell’s art will generate new revenue for the museum and be shared in innovative ways.

“The art of illustration has always been shared with the world through new technologies, whether it’s the printing press, the evolution of color printing, digital printing,” said Norton Moffatt. “Now we have access to art on the digital blockchain, and illustration is ideal for this because it can be enjoyed by many people in new ways, just as Norman Rockwell’s work was during his lifetime.”

All purchases of Rockwell’s NFTs will be made through Iconic Moments via cryptocurrency or credit card payments. They will be available for purchase starting November 15.

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