NFTs
Luxury tequila NFTs: extra anejo
In partnership with BlockBar, Avion Tequila has released a limited number of its newest añejo extra in NFT format. Avion Lucky Liquid is a new expression that began aging in Mexican Cabernet Sauvignon barrels nine years ago and, according to the brand, was forgotten in the depths of the cellars. After the expression was rediscovered a decade later, it was reinvented for a new generation of collectors. “By combining blockchain technology with prestige tequila in a limited run of just 100 bottles, we are captivating the attention of two pioneering and highly engaged communities,” said Juan Namur, Digital Director at House of Tequila Pernod Ricard.
Lucky Liquid NFT owners can keep their purchase in a warehouse in Singapore or redeem their NFT for a physical bottle. The luxurious bottle features a hexadecimal string as a reference to the programming language used to encrypt the Lucky Liquid NFT.