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Futabasha uses SBINFT to drive marketing campaigns for brands with NFTs

TokenTalk Staff

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Futabasha uses SBINFT to drive marketing campaigns for brands with NFTs

Quick Take:

  • The campaign leverages SBINFT’s “SBINFT Mits” marketing platform to distribute NFTs and host giveaways without Futabasha collecting personal information.
  • Futabasha will use the “SBINFT Mits’” marketing platform to create a campaign website and hold a giveaway.
  • All participants will receive a commemorative NFT and winners will receive an autographed book and/or a newly designed colorful paper.

Futabasha, the Japanese publisher of a wide range of entertainment magazines, has partnered with SBI Group subsidiary SBINFT’s comprehensive NFT management support service “SBINFT Mits” to launch a Web3 marketing campaign platform for brands.

Collaboration will help brands distribute NFTs and carry out giveaway campaigns without Futabasha collecting personal information.

To kick off the partnership, the popular horse racing manga “Umanari 1 Furlong Theater” is headlining the partnership with a special NFT giveaway campaign for fans.

According to the announcement, the companies believe the campaign will unlock the potential of NFTs and “SBINFT Mits” for both fan engagement and secure gift distribution.

Futabasha will use the “SBINFT Mits’” marketing platform to create a campaign website and hold a giveaway lottery, with all participants in the special “Umanari 1 Furlong Theater” NFT draw receiving a commemorative NFT.

Of the lottery winners, 200 will receive a book signed by author Miho Yoshida, while one lucky winner will receive a newly drawn colorful paper. Deliveries will be made without the need for any personal information, the companies said.

The campaign starts from April 27th to May 12th and is open to everyone to participate. All they need to do is register an account with SBINFT Mits, sign up via a company URL (https://sbinft-mits.com) and share their thoughts about “Umanari 1 Furlong Theatre” on X (formerly Twitter).

The partnership is seen as a win-win-win scenario for all parties, with a new avenue to connect with fans, distribute NFTs and offer giveaways effortlessly, while SBINFT benefits by showcasing the capabilities of “SBINFT Mits” and drive broader adoption, the companies stated in a press release shared with NFTgators. “Fans win too, receiving a limited edition NFT and the chance to win exclusive prizes.”

The companies see this partnership as a gateway to “innovative” marketing campaigns driven by NFTs and Web3 technology.

Commenting on the announcement, Jangdeok Ko, CEO of SBINFT, said in a statement: “We are delighted that our “SBINFT Mits” have enabled Futabasha to create co-creation marketing with fans using NFT. We believe this initiative will be a very rare example in the world, delivering real products to fans without obtaining their personal information using our SBINFT Mits marketing platform.”

Ko believes the collaboration will pave the way for a new era of digital marketing using NFTs, while also advocating for broader adoption of NFT technology in society.

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We are the editorial team of TokenTalk, where seriousness meets clarity in cryptocurrency analysis. With a robust team of finance and blockchain technology experts, we are dedicated to meticulously exploring complex crypto markets with detailed assessments and an unbiased approach. Our mission is to democratize access to knowledge of emerging financial technologies, ensuring they are understandable and accessible to all. In every article on TokenTalk, we strive to provide content that not only educates, but also empowers our readers, facilitating their integration into the financial digital age.

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