NFTs
First Preview of Immersive NFTs
Dear Crypto family, today we are looking at an event organized by an incredible couple, emerging on the Dubai NFT scene.
The VESA and Vernissage team became fast friends as the two entities share a similar vision for fine art NFTs and the maturation of the market. VESA co-founder Lotta also helped Vernissage store his message, some of which are featured here. It has been an absolute pleasure to see Vernissage grow and this article is our token of appreciation in anticipation of their debut exhibition.
Vernissage was born from the electric crackle between the value of art’s lineage, the melted paint dripping onto canvases over the centuries, and the brooding engine room of new technologies. Longtime entrepreneurs Richard and Tatiana wanted to see art nurtured and valued in the Internet age, not trampled under the metallic onslaught of ironic pop culture references and diminished prestige. We abandon value at our own peril, a manic risk like pouring gasoline on a fragile artifact.
NFTs are the anvil, Vernissage wields the hammer. The underlying technology, the enabler, the potential, like that night when two artists knocked on Richard and Tatiana’s door and presented them with a box full of rolled up canvases.
Richard and Tatiana Zalan
Although the platform is preparing for its first exhibition, the Vernissage team, Richard and Tatiana Zalan, are no strangers to new technologies. Their interest was sparked in 2016, when they organized meetings for people interested in blockchain technology and cryptocurrencies. Art, as their passion, they approached through the high-effort type of digital art, rather than art focused on utility and marketing.
They saw blockchain technology as a vehicle to protect artists’ copyrights and transition into the third Internet era.
True admirers of genuine art, the Vernissage’s origin story began to take shape when, one night, traveling artists knocked on Richard and Tatiana’s door, with a box full of rolled up canvases. They were surprised how these artists were willing to go so far to connect with their potential buyers, and this set in motion the use of technology to continue our legacy of art on Web3.
There it was, value-laden works of art curated in a fast and agile medium, brought to market by experienced decorated people no longer in their twenties. Unusual and peculiar? Yes. Desperately needed? Also, yes.
Vernissage began to take shape.
V is for Vernissage
Vernissage means an exclusive first viewing of a work of art before a public exhibition. The name fits perfectly with the platform’s mission to specifically support emerging artists. It reminds you of something exciting, quite intimate, but also distinct and rich in tradition and value.
Vernissage is striving for something extraordinary. The platform has marketplace and social network functions. The emphasis is on the social aspects of the community and therefore members of the Vernissage community can interact with each other and vote.
Richard and Tatiana want their artists to be financially successful, so cultivating collector relationships within the community is of utmost importance at Vernissage. Its social conscience runs deep, as Vernissage will allocate resources to the education and personal development of young artists in the future.
This focus, they consider, is also represented in the broader context of our society, where socially we live in crucial times. Art can once again play a fundamental role, especially if new technologies are used in bold and innovative ways. This is why Dubai has served Vernissage well since the local government passed relevant laws to make the city a leader in the sector.
Discover the Vernissage platform here: https://www.vernissage.network/
Immersion Blast on November 8th
The time will soon come. Vernissage is preparing for its maiden exhibition with a new armada of artists which it successfully held and opened a call for in September. Vernissage secured a stunning venue for the event; the Kanvas Gallery in an artistically relevant neighborhood close to Alserkal Avenue.
The Kanvas Gallery lends itself to spectacular immersion, opening up the entire view for artists to use and pushing the limits of sensory overload. Kanvas wants to explore how human relationships, nature and art interact specifically mediated by technology.
Fittingly, the evening’s theme is Canvas of Technology and Humanity.
The experience takes place on November 8th, from 6pm to 9pm, opening night by invitation only.
November 9th to 12th, from 10am to 6pm open to the public.
Dubai tarpaulin
Unit 1, Al Khayat Art Avenue,
19th Street, Al Quoz 1, Dubai
Don’t miss this night of artists, collectors and community.
Vernissage carefully drew a line in the sand, skillfully prescribed the burn around his own kind, a place for artists to repeatedly become the spark.
Successful, financially competent, a worthy opponent.
The VESA team wishes Vernissage a successful exhibition and hopes to meet again in Dubai!