NFTs
Enjin partners with George Murphy to release NFT-powered vinyl
With 50 million vinyl records sold in 2023, Enjintogether with George Murphy and the Rising Sonsaim to impact millions of music artists and listeners around the world.
George Murphy, a three-platinum selling Irish recording artist and songwriter, has joined the Enjin ecosystem to deliver a vinyl music packed with digital experience.
The vinyl highlights the power of Enjin Blockchain as a means of facilitating digital ownership and real-world assets. RWAs, short for real-world assets, are tokens that symbolize specific physical assets.
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The Vinyl Project: A Synthesis of Music and Technology
The vinyl project represents the partnership of 3 participants in the Enjin Ecosystem:
- George Murphy and the Rising Sons: The latest entrant to the ecosystem. The band developed the music and intellectual property of vinyl.
- New York Cultural Club: Known for its innovative fashion technology, NYCC has made its mark at events such as New York Fashion Week. Specializes in incorporation NFC chips in itemscreating immersive digital experiences.
- The squirrel: One NFT comic hosted by NFT.io, created by brothers-in-law Bob and Kevin. They focus on hand-drawn art, avoiding Artificial Intelligence. His art complements the musical project. Meanwhile, the duo will create the NFT
The vinyl will feature artwork and include studio music from George Murphy and The Rising Sons on side A and live tracks on side B. Owners can tap their NFC-enabled phone on the vinyl to verify ownership and unlock a digital experience.
As soon as the owner touches the smartphone to the vinyl, this triggers an Enjin NFT certificate of authenticity, held in NFT.io.
These NFTs are tied to vinyl, making them real playable music assets.
Each vinyl comes with its own exclusive artwork. Additionally, only 200 vinyls and their corresponding RWAs will exist, making this opportunity limited and exclusive.
The transformative power of Enjin Blockchain
As an artist based in Europe, George hasn’t encountered blockchain much. However, a previous encounter with the Squirrel in New York City turned into a close friendship.
Bob, co-creator of The Squirrel, revealed to George about NFTs and the opportunities they could offer the band to get closer to their audience.
Deepening engagement with 600 million listeners
More than 600 million people Listen to your favorite artists on online streaming platforms.
While these music platforms have revolutionized music distribution, they often limit how artists can interact with their fans. These platforms typically control performance and monetization, leaving artists with fewer opportunities to interact directly with their audiences.
Real-world features allow artists to bypass these limitations by connecting directly with their listeners. An RWA can encompass not just music, but an entire spectrum of fan experiences.
George Murphy and The Rising Sons are exploring innovative ways to deepen connections with their audiences using real-world resources. These digital tokens offer more than just proof of ownership: they can serve as keys to a unique range of fan experiences.
Getting closer to our audience through an NFT, whether it’s offering proof of ownership of a song, a ticket to a show, special previews, shoutouts, digital live shows, or all of those things, are ideas we’re thinking about.
George Murphy
Owning a specific real-world asset can grant access to limited edition artwork or special edition tracks. These tokens can function as subscriptions that unlock special privileges, increasing fan engagement with the creative world.
Creating economic opportunities for millions of artists
With NFTs, artists gain unprecedented control over their content. This technology allows musicians like George to manage how their music is distributed, shared and monetized without the need for intermediaries. This direct control can help preserve the artistic integrity of your work, ensuring it reaches the public as intended.
“Traditional sales tend to leave both sides out in the cold, plus NFTs allow us more control over content and give fans the opportunity to engage more directly so we can release some of the best things to come.”
~George Murphy
The direct engagement facilitated by NFTs can also lead to richer experiences for fans, which in turn can increase the value of music. Fans who feel a stronger connection to the artist and their journey are more likely to support them by purchasing merchandise and participating in fan-driven projects.
Furthermore, with Enjin Blockchain royalties on the network, artists receive a predefined percentage of sales whenever their NFTs are resold on any Enjin marketplace. This adds a sustainable revenue stream that continues long after the initial sale.
A new paradigm for musical experience
George Murphy and The Rising Sons’ adventure into NFTs and RWAs marks a transformative chapter in their musical journey.
Through Enjin’s suite of tools, they utilize blockchain to enhance their artistic expression and are pioneering a new standard for how artists can interact with their fans. This strategic adoption of NFTs and RWAs positions George Murphy and The Rising Sons at the forefront of the digital music revolution, setting a compelling example for millions of artists around the world.
We arrived early, and if you’re reading this, you arrived early too. That’s a challenge in itself. There aren’t many precedents out there, it’s always more difficult in that sense! We want to try some things and see what works.
~George Murphy
About the Artist
George Murphy is an Irish singer, songwriter and Triple Platinum recording artist. He burst onto the Irish music scene at the age of 17 after appearing on the RTE Television show. You are a star.
He has already sold out shows at major venues such as Vigário Street. Dublin’s iconic performing arts center has hosted stars like Bob Dylan.
Today George leads the eight-piece band The Ascending Sons and is paving the way in the music scene with blockchain.