NFTs
Don Julio Tequila Debuts NFT-Backed Barrel Finishes on BlockBar
Don Julio Tequila is expanding its 1942 lineup with five new barrel-aged expressions, to be sold exclusively through an auction hosted by BlockBara marketplace for spirits-based NFTs.
This release marks the first limited edition variants of Don Julio 1942, which is typically aged for up to 32 months in American white oak barrels. The new versions are finished in ex-bourbon, ruby port, Portuguese Madeira wine, orange wine and Crémant barrels.
Each expression is limited to one barrel, equivalent to forty cases or 240 bottles.
Source: BlockBar
A piece of Luxe-Tequila history
The auction is now live and starts at $35,000 per barrel, with the five highest bidders each receiving all 240 bottles of their chosen expression. This auction will close on June 20th.
The sale involves NFTs for ownership management and distribution, and the barrels will be stored at the Don Julio distillery until March 25, 2025. At that time, each barrel NFT will be converted into forty individual case NFTs, which can be resold through BlockBar. Physical bottles are expected to be available in mid-2025.
Sophie Kelly, senior vice president of global tequila and mezcal categories at Diageo, said: “We recognize that for many, luxury tequilas are considered an extension of someone’s lifestyle, so we are responding to demand from potential buyers. and tastemakers to not only own an extremely rare and super luxurious tequila, but one that owns a piece of the history and legacy of Don Julio Tequila.
Interested parties can obtain more information and participate in the auction through BlockBar.
Want more? Connect with NFT Plazas
Join the weekly newsletter
Join our Telegram
Follow us on Twitter
Like us on Facebook
Follow us on Instagram
*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to thoroughly research any product before making any type of investment.
Blockchain enthusiast and long-time gamer.