NFTs

Dolce & Gabbana sued for messing up delivery of its NFTs: Bloomberg

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  • A customer sued Dolce & Gabbana USA for delaying product delivery, causing him to lose value in DGFamily NFTs.

  • Bloomberg reported that the customer also claimed that the digital outfits with the NFTs could not be used for another 11 days after they were released because D&G did not get approval in time.

Dolce & Gabbana USA was sued for disrupting the delivery of its non-fungible tokens (NFTs), Bloomberg reported. The customer spent $6,000 to purchase the asset.

The report said that Luke Brown lost $5,800 on the NFTs he purchased and filed the case in the Southern District of New York on behalf of others who purchased digital assets from the NFT project.

The complaint alleged that the company promoted NFTs, telling customers that purchasing DGFamily NFTs would give them access to various digital rewards, physical products, and exclusive events.

However, the delivery of the NFTs was delayed. The customer claimed that the NFTs came with outfits to wear in the metaverse, but the digital outfits that appeared 20 days late “could only be worn on a metaverse platform with almost no users,” the report said.

The digital costumes could not be worn for another 11 days after they were released because, the complaint alleges, Dolce & Gabbana did not obtain advance approval from the NFT marketplace UNXD.

Dolce & Gabbana and UNXD, also named as defendants in the case, did not immediately respond to CoinDesk’s request for comment.

See more information: Will Brands Save Crypto? Be careful what you wish for

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