NFTs
Cryptorefills Announces Launch of Innovative “The 7 Deadly Sins” NFT Gift Card Collection Loyalty Program
Cryptorefills, a leading platform in the cryptocurrency trading space, today announced the launch of its new Non-Fungible Token (NFT) gift card collection.
This innovative initiative is part of a broader strategy to increase customer loyalty and engagement. Customers get real-world utility in the form of a spendable balance of up to $500 redeemable at Cryptorefils platform, along with artistic value in the form of a digital asset that can be collected, traded or sold.
Customers receive a real-world utility worth $500 redeemable on the Cryptorefills platform and a digital asset with artistic value that can be collected, traded or sold.
The NFT collection, aptly named “The 7 Deadly Sins,” is a unique collaboration with a renowned digital artist Yassine Oumghar (Yassa). Each NFT in the collection has been meticulously designed to represent one of the seven deadly sins, creating a unique blend of art and technology. Yassa is best known for his “phygital” NFT artworks that are connected to a physical artwork, his affiliation with To start gallery, one of the most prominent galleries in the Dutch landscape, adds an additional layer of prestige to this unique collection.
The collection also leverages Cryptorefills’ innovative new proprietary protocol that allows you to add “gift card” properties to NFTs built on the ERC 721 standard. These properties include a redeemable balance and a place where the NFT can be spent on real goods and services. NFTs are part of a loyalty program that offers the highest level of utility, where the owner of an NFT enjoys a real-life advantage due to ownership.
NFTs will be randomly awarded to customers upon purchasing a gift card on Cryptorefills and will come in varying rarity levels. All NFTs will come loaded with a balance that can be spent on the Cryptorefills platform. The rarer the NFT, the higher the spendable balance allocated, providing customers with dual benefits – artistic value and rarity, combined with a redeemable balance to be spent on gift cards from the world’s top brands.
Commenting on this milestone, Massimiliano Silenzi, CEO of Cryptorefills says: “We leveraged our new NFT technology and worked with St-Art and Yassa to develop a Web3-style marketing and loyalty program that is more personal and valuable to our customers.” He added: “Furthermore, our new technology used for this collection opens up new horizons and business models by intercepting different trends in blockchain. This ranges from adding some form of real utility to NFT collections, web3 brand loyalty programs, and using blockchain to tokenize claims on real-world goods and services.
Yassine Oumghar comments on her collection: “I worked with the marketing team at St-Art and Cryptorefills to design a collection with a story and artistic experience that resonated with the innovative project. One of my physical series is also based on the 7 Deadly Sins, so when I heard about the many brands that Cryptorefills works with, I had the idea of connecting the various genres and categories to the Deadly Sins.”
Carlo Tozzi, founder and art director of St-ART, says: “st-Art was born out of the need for an art space where artists could thrive and art collectors felt supported. We feel that art should be accessible to everyone and free of borders. At st-Art, we are committed to keeping the flame of the art world alive. Gone are the days of art galleries based solely on their own profit and managing the artistic community. We fully believe in the concept of art being accessible to everyone and this begins by directly supporting artists without barriers or prejudices of any kind.”