NFTs
Cristiano Ronaldo launches his fourth NFT collection with Binance By Investing.com
Portuguese football star Cristiano Ronaldo has launched his fourth non-fungible token (NFT) collection in collaboration with the world’s largest cryptocurrency exchange, Binance.
The new collection, set to debut on May 29 on the Binance NFT Marketplace, will celebrate Ronaldo’s career under the theme ‘Forever Worldwide: The Road to Saudi Arabia’. The collection chronicles Ronaldo’s journey from his beginnings in Madeira to his current status as a global football icon.
The exact number of NFTs in the new collection will be announced at launch. While pricing details remain undisclosed, Binance has indicated that all “regular NFTs” will have uniform prices, while the “ultimate Super Rare NFT” will have a distinct price.
Ronaldo’s partnership with Binance was not without its challenges. The football star is currently involved in a class action lawsuit in a US district court in Florida, arising from his past involvement in NFT sales with Binance.
The plaintiffs allege that Ronaldo’s endorsement influenced their investment decisions, leading to substantial financial losses. They are seeking damages in excess of $1 billion.
The ‘Forever Worldwide: The Road to Saudi Arabia’ collection features NFTs representing important locations in Ronaldo’s career. The works are created by artists with personal connections to these places.
“I’m excited that this new NFT collection with Binance offers fans pieces of my journey throughout my football history,” said Ronaldo. “Each place in ‘Forever Worldwide: The Road to Saudi Arabia’ means a lot to me personally, and I can’t wait for fans to see the biggest moments of my career through this special art collection.”
Sarah Dale, Head of Brand Partnerships at Binance, highlighted the importance of the collaboration, stating: “Cristiano Ronaldo’s journey has inspired fans around the world. This NFT collection, created with the best rewards for sports fans, opens new horizons for NFT utility and fan engagement.”
The NFT collection will launch in two releases during the upcoming football season, culminating in a special auction in June for a limited collection of super rare (SSR) NFTs.
Launching tomorrow, the first release includes NFTs representing Madeira, Lisbon and Manchester. The artists will highlight Ronaldo’s beginnings in Madeira and Lisbon, and then his rise in Manchester. Meanwhile, the second drop will portray Ronaldo’s success in Madrid, Pasquale Garibaldi and will also capture his recent chapter in Saudi Arabia.
In mid-June, a limited collection of seven SSR NFTs designed by local artist Mr. Dheo will be available via an online auction from June 14th to 18th. ‘, offering rewards such as vintage t-shirts, football tickets, autographed posters and personalized video responses from Ronaldo.