NFTs
Blueshift unveils online space for environmental digital art
Blue shift announces the launch of the world’s first curated online platform for digital environmental art. Founded by Diane DrubayBlueshift presents exhibitions such as Newroots – The Anthropophytomorphic Age and offers the largest collection of environmental digital art, available as NFTs. These NFTs are available on Tezos platforms such as Web Community, objkt.comIt is fx_hashas well as on the Ethereum-based Expanded Art platform.
As the environmental crisis intensifies, the role of art in raising awareness and driving action has become increasingly significant. Since the 1960s, environmental art has been a powerful medium for highlighting ecological issues, and now, with the advent of digital technology, digital art has immense reach and can speak to everyone on this planet, greatly expanding its impact.
Blueshift, an online platform dedicated to environmental digital art, is excited to announce its official launch. Led by visual artist and curator Diane Drubay, Blueshift combines technology and environmental activism to inspire global climate action. Blueshift aims to raise awareness and drive change through curated exhibitions, public conversations, and art collection.
Started in 2021 by Diane Drubay, Blueshift began as a digital art collection on the Tezos-based ecological platform hic et nunc. Over the years, it has evolved through a series of research projects and experiments under the project name “Arteztic.” Today, Blueshift showcases a diverse range of digital artworks that challenge viewers to engage with pressing environmental issues.
Blueshift’s inaugural virtual exhibition, Newroots – The Anthropophytomorphic Age, is now live, featuring works by Claudia Hart, Gabriel Massan, Nancy Baker Cahill, Solimán López, and more. Built on the artist-run platform Common Garden, this exhibition invites viewers to reimagine their digital selves as drivers of environmental change, reflecting the harmonious relationship we seek with the natural world. In August, Blueshift will unveil its second exhibition, Resonant—What Might We Reach For Together. This exhibition explores how digital artists use the phenomenon of resonance to communicate environmental emergencies and inspire new forms of action.
The platform also hosts the first and largest collection of environmental digital art, featuring 100 artworks from renowned artists such as John Gerrard, Memo Akten, Greta Louw, Kelly Richardson, Joanie Lemercier, HUNTREZZ, Lauren Moffat, Solimán López, Peter Wu, Alex Crowers, and Mihai Grecu, alongside emerging talents such as Alfacenttauri, SIMULACRO, and Helio Santos. This diverse collection spans multiple mediums and topics, offering a comprehensive view of the global digital art landscape. Significantly, all artworks featured in the collection can be collected as NFTs, making the art collection a supportive behavior for those creating environmental digital art.
On the occasion of its public launch, Blueshift is proud to announce that its founder, Diane Drubay, has been invited as a guest curator by UnicornDAO, resulting in a curated selection of over 30 artworks by socially and environmentally engaged artists, primarily from the Global South. Titled ‘Wetware Flows: Gender and Nature Interwoven’, the selection will be revealed on July 23.
In line with its environmental mission, Blueshift has optimized its website for minimal CO2 emissions, producing just 0.12g of CO2 per visit. This commitment to sustainability reflects the platform’s dedication to reducing its ecological footprint while maximizing its impact on the arts and environmental communities.
Blueshift’s curatorial research will soon be open to more curators and collaborators as the platform seeks to expand its reach and impact. More exhibitions and public conversations are planned, continuing to explore the dynamic intersection of digital art and environmental activism. Blueshift is actively seeking partners to join this mission.
Website: https://blueshift.gallery/
Newroots virtual exhibition: https://newroots.common.garden/
Blueshift unveils online space for environmental digital art
Blueshift announces the launch of the world’s first curated online platform for environmental digital art. Founded by Diane Drubay, Blueshift presents exhibitions such as Newroots – The Anthropophytomorphic Age and offers the largest collection of environmental digital art, available as NFTs. These NFTs are available on Tezos platforms such as Teia Community, objkt.com, and fx_hash, as well as on the Ethereum-based Expanded Art platform.
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