NFTs
Bitwise launches commercial Pro Ethereum as NFT
For the first time, Bitwise Asset Management, a crypto index fund manager, has turned an Ethereum TV commercial into an NFT. The move is part of Bitwise’s campaign to raise awareness of Ethereum crypto projects such as stablecoins, NFTs, DeFi and tokenization, while promoting the Bitwise brand.
As part of the campaign, Bitwise made history by offering viewers the opportunity to mint the ads as low-cost, open-edition NFTs through Zora, a widely used NFT platform on Ethereum. This marks the first time a national TV commercial has been minted as an NFT.
Minting profits will be split equally between the Protocol Guild, which supports open source Ethereum developers, and the actors featured in the videos.
There is something about embodying Ethereum in contrast to legacy financial and technology platforms that both highlights its potential and highlights how inefficient the status quo can be. With these announcements, we are excited to highlight Ethereum’s innovative potential with the accessibility, intelligence, and crypto-native spirit that has always defined Bitwise.
said Victoria Kulbanska Anderson, head of growth marketing at Bitwise.
The Ethereum-themed ads were created in cooperation with Studio City PXL and production company Revolver Films. The success of other previous campaigns like ‘Bitcoin Is Interesting’ also suggests that this partnership creates value for the public and for the companies involved in making the commercials.
Bitwise Asset Management is a crypto investment company founded in 2017 and offers its investors investment products such as ETFs, private funds and active solutions.
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